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KATHERINE GROTH
PHOTOGRAPHER STYLIST MARKETING NINJA
"Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever...it remembers little things, long after you have forgotten everything."
-aaron siskind
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Photos
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Posts
- Mar 12, 13Look 1: Hat: PendletonLook 2: Sweater: Fisherman's sweater bought locally in Ireland, Pants: Robert Rodriguez, Shoes: Phillip LimLook 3: Sunglasses, Earrings, Skirt: Ralph Lauren Black Label, Shirt: Adam, Jacket: Helmut Lang, Shoes: Brian AtwoodLook 4: Vest, Belt, Jodhpurs: Ralph Lauren Collection, Boots: All Saints, Necklace: vintageLook 5: Gown: Ralph Lauren CollectionLook 6: Gown, Fur Vest, Shoes: Ralph Lauren Collection, Hat: Pendleton
All photographed and styled by yours truly. - May 01, 13
- Mar 12, 13
- Mar 12, 13
- Mar 12, 13
- Sep 06, 11
Check out Something Borrowed NY - the new way to get the most beautiful bridal accessories for your big day. My photography is featured on the site, and there is more to come!
http://www.somethingborrowedny.com/
. - Jul 27, 11
http://www.facebook.com/pages/Katherine-Groth-Photography/115886815130189
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Info
- Marketing Director and Creative ProfessionalMarketing and Advertising | Greater New York City Area, USSummary
Ambitious, strategic, and forward-thinking marketing professional. Strong ability to balance the creative and analytical sides of each project or initiative, while always remaining focused on the bigger picture.
Experience- Nov 2012 - PresentMarketing Director / Satya Jewelry
Direct brand planning process for all revenue departments. Develop and execute strategic marketing, PR, SEO, SEM, advertising and social media programs in order to meet ambitious goals for growth. Lead all creative elements including photography and digital design, advertising and media, and all collateral and signage.
- 2000 - PresentPhotographer, Stylist, Art Director / Katherine Groth Photography
Always open to freelance work and creative projects. www.katherinegroth.com
- Oct 2011 - Nov 2012Senior Manager of Marketing, PR and Branding / Kellwood Company
Drive sales and build identity for two major brands through public relations, strategic marketing, and effective advertising. Direct all eCommerce efforts. Manage all styling, photography and production at photo shoots.
Brands at Kellwood:
Vince, Rebecca Taylor, David Meister, XOXO and Jolt, among others - Aug 2008 - Oct 2011Manager of Marketing and Public Relations / Ralph Lauren
2010 - 2011: Manager of Marketing and Public Relations - Managed and monitored all marketing, public relations, and advertising initiatives for three Ralph Lauren Home brands. Assisted with all photoshoot production.
2008 - 2010: Wholesale Online Strategy and Marketing: Managed all digital assets, website issues, marketing initiatives, and general questions/concerns from buyers and merchandisers at eleven major accounts. Devised effective, proactive solutions for all process and website issues. Ensured vendor compliance and satisfaction in all of Ralph Lauren’s initiatives. Assisted with styling and photo shoot production.
2008: Corporate Executive Trainee - Chosen by RL executives to be one of sixteen executive trainees. First to be hired out of the program into a full-time position. Structured rotations over a six month period through Sales, Planning, Retail Development, Marketing and Merchandising within Polo Brands to gain in-depth, comprehensive knowledge of Men’s business. Extensive mentoring with various executives
- Mar 2007 - May 2008Co-Publisher and Business Operations Officer / The Minnesota Daily
Independently managed and fostered growth in the finance, marketing, sales, advertising production and distribution departments for the second largest paper in the state of Minnesota. Managed over 50 employees and reported to a Board of Directors.
- Sept 2002 - Oct 2006Marketing/Research Analyst / The Comfort Company
Education- Fashion Institute of TechnologySchool of Continuing Education in Fashion Styling, Photography
- University of Minnesota-Twin CitiesBachelors in Public Relations, Advertising
Activities: Elected Graduation Speaker for the College of Liberal Arts, Honors Program, Dean's List, NCAA Big Ten Women's Varsity Rowing Team, Habitat for Humanity, University of Minnesota Theater, Crisis Point Theater Company, Orientation and First Year Programs, PRSSA
Additional Information-
Honors:Elected University of Minnesota's college of Liberal Arts Graduation Speaker (5000 attendees), Collegiate Scholar-Athlete, National Honors Society, Who's Who (HS, College), Presidential community service award (500+ hrs).
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Interests:Camping, Acting, Biking, Skiing, Rowing, Styling, Traveling, Investing, Entrepreneurship, Puzzles and Games, Cooking, Fashion
